Our Story
Who We Are
REALLY NY LLC is a Brooklyn-based direct lender providing working capital and business funding solutions to small and mid-sized businesses across New York. We're not a marketplace, a broker, or a middleman. We make our own decisions, with our own capital, and we're accountable to the businesses we fund.
Our team understands the unique pressures facing New York businesses — the rent, the competition, the opportunity cost of moving too slow. We built REALLY NY to cut through the noise: straightforward applications, real decisions within 24 hours, and funding that arrives when you need it.
We serve businesses across industries — from retail and food service to construction and professional services. If your business has revenue, we want to hear your story.
We fund with our own capital. No third-party approvals, no broker fees, no uncertainty. Your relationship is with us, start to finish.
We explain every term clearly before you sign anything. No surprise fees, no buried clauses. You should know exactly what you're getting.
Our process is designed around your time. From application to funding, we move quickly because your business can't afford to wait.
We live and work in the same city. We know what the market looks like, what businesses need, and what good funding actually looks like.
Our Mission
Too many small businesses get turned down by banks that don't understand what a growing business actually looks like. A few slow months, an uneven year, equipment that needs replacing — these aren't signs of failure. They're signs of a real business navigating real conditions.
REALLY NY was built for businesses that traditional lenders overlook. We evaluate the full picture: your revenue trajectory, your industry, your specific situation. Not just the number a bank uses to say no.
Our goal is to be the funding partner you call first — not because you have no other options, but because you know we'll give you a fair assessment and a fast answer. Whether you're approved or not, you'll know within 24 hours and understand exactly why.
We measure success by the businesses we help grow, not just the ones we approve. If there's a better product for your situation, we'll tell you. That's what it means to be a real partner.
Our Location
1975 E 1st St
Brooklyn, NY 11223
We're based in the heart of Brooklyn — a neighborhood built by small business owners, immigrants, and people who know what it means to work for what they have.
Reach us at: gabrielle@thereallyny.com
We serve businesses across all five boroughs and beyond. While our roots are in Brooklyn, our reach extends throughout the New York metro area and nationally for the right opportunities.
Industries we regularly fund include retail, food & beverage, construction, professional services, healthcare, transportation, and technology. If you have a business with consistent revenue, we want to talk.